Experts propose that museum visitors spend less than 10 seconds with each piece of work they look at and only 7 seconds with the exhibit label. Make that label memorable!

You want your visitors to be able to identify, understand, and draw meaning from every piece and a well-designed exhibit label is itself a work of art. The caption should be eye-catching and easy to read. It should speak to and engage its audience. Its tone (both visual and written) should be direct, accurate, and evocative. We’re here to help you make that happen.